As Kris and I noted in our recently published research report, “RealVR: The Next Really Big Thing,” 3D is in the process of becoming mainstream. We believe this trend has significant implications for many of the world’s technology vendors and consumer products manufacturers, not to mention media and communications companies.
One company that seems intent on riding the RealVR wave is Fujifilm. Last year, Fujifilm announced a radical departure from current imaging systems with the development of a completely new, real image system based on 3D technology. The company’s new 3D technology marked a complete break from previous attempts to introduce this technology to the marketplace.
As people may know, previous 3D imaging systems were hampered by poor image quality and a burdensome user experience. Fujifilm has overcome these issues with their new 3D technology, which allows digital camera users to enjoy images just as they were originally seen with the naked eye.
Fujifilm’s new camera has two lenses that shoot images and movies in 3D and captures wide-angle photos of single scenes simultaneously. The heart of Fujifilm’s 3D camera is a newly developed chip called the ‘RP (Real Photo) Processor 3D.’ The RP Processor 3D blends the dual images and all the important metrics (e.g., focus, exposure, and zoom range) simultaneously and sends them to the LCD, which is also on a 3D display.
Fujifilm is intent on opening up new markets with its 3D imaging technology. Given the large potential of this technology, we expect to see a lot of competition. Needless to say, we’re looking forward to watching how the 3D imaging technology and related markets evolve. It is difficult for us to think of what won’t be impacted by the migration to 3D technology in the months and years ahead.
April 27, 2009 at 3:33 pm
[...] consumer cameras, displays and gaming systems are going 3D. A few of these include cameras, browsers, and TV. Some number of these consumer 3D trends could end up being fads but we some of [...]