With the Super Bowl coming up, I thought it might be fun to use football to illustrate one of the big themes Kris and I are working on at Research 2.0. The theme is the convergence of the real and virtual worlds, something we call RealVR. The convergence of the real and virtual worlds promises to profoundly reshape the global economic and financial landscape. The investment implications of RealVR are significant, particularly when viewed in conjunction with the migration of applications to the Cloud.
We can illustrate the convergence of the real and virtual worlds by looking at the evolution of Electronic Arts’ popular computer game, “Madden NFL.” The first version of the game – titled “John Madden Football” – appeared in1989 for the Apple II series of computers. In 1991, a version was released for Sega’s Genesis machine. The picture at left is a snapshot from that game. Note the crudeness of the playing field and players. Suffice it to say that Madden NFL in 1991 was not realistic at all.
If we fast forward a decade to 2001 and look at a snapshot from that year, we can see that the graphics of the Madden football game have taken on a more realistic appearance. The team colors and logos are clearly visible (in this case, the Raiders and the Rams). We can see the images of the players are beginning to resemble real football players. The playing field looks more realistic as well.
It is evident from these two snapshots that during the first decade of Madden NFL, there was a significant increase in the realness of the game. We can jump ahead another decade (well, almost) and compare the realness of the 2001 game to today’s Madden NFL. Nearby is a snapshot from this year’s version of the game. Note there has been another large increase in the realness of the game. The players are beginning to resemble themselves (pictured in the snapshot are Arizona Cardinal wide receiver Larry Fitzgerald and Troy Palamalu of the Pittsburg Steelers, participants in last year’s Super Bowl). The current version of Madden NFL makes the 2001 version look like a joke. There is no comparison.
The evolution of Madden NFL over the past two decades clearly shows the ongoing convergence the real and virtual worlds. Put simply, things are getting real. Given where we are today it is pretty easy to see that things will become even more real and life-like in the coming decade amid exponential growth of computer power. We are moving into an age where increasingly, it will become difficult to discern real from virtual.
We can imagine in the not-too-distant future a time when our appearance in a virtual world like Second Life or Teleplace will resemble who we are in real life. Several of the companies we have spoken with over the past year are incorporating life-like avatars into their enterprise virtual worlds technology. The avatars are crude today, just as the football players were in the early versions of Madden NFL. But you can bet they will get more realistic in the years ahead.
As RealVR continues to evolve in exponential fashion, there will be many new opportunities for established as well as emerging technology companies. Much of the research Kris and I are doing today involves identifying the biggest potential beneficiaries of RealVR. It is an important piece of our investment strategy today and ripe with potential. We believe the convergence of the real and virtual worlds will profoundly alter the dynamics of corporate growth and profitability and create some fantastic investment opportunities in coming months and years.
Speaking of RealVR, football, and the Super Bowl, it won’t be too long until Madden NFL will be available in 3D and people will be able to watch the real Super Bowl in 3D – in their living rooms or on their smartphones.
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