Long-time tech observer Steven Levy has an interesting article on Twitter in the current issue of WIRED. Twitter strikes us a poster child of network dynamics, social networks, and the evolution of technology. The company was started as a side project in March 2006. It took an unexpected development – a plane crash in the Hudson River in mid-January 2009, something that would have never been written into a business plan – to take the company into the mainstream. Twitter was the first source for pictures of the Hudson River plane crash.

The idea behind Twitter is simple. As Levy notes, Twitter does little more than circulate bursts of text limited to 140 characters to a list of people who have chosen to receive them. It’s essentially a network-based version of SMS. This simple idea has turned in to a social network phenomenon. The company expects to have over 25 million active users by the end of this year and 100 million by the end of 2010. In 2013, it hopes to become the first Internet service to sign up 1 billion users. Zero to 1 billion users in 7 years. That wouldn’t be too shabby.
Given the massive number of potential future users, Twitter has the potential to become a blockbuster IPO, but the key question is: How will the company generate revenue? The company’s revenues, reports Levy, will be a modest $4 million or so this year. In September, Twitter closed a $100 million round of funding that brought in new investors such as Insight Venture Partners and T. Rowe Price, as well as Morgan Stanley. The round included existing investors Institutional Venture Partners, Spark Capital and Benchmark Capital. No details on valuation were reported, but it is believed to be somewhere in the vicinity of $1 billion.
Traditional value investors might scoff at Twitter’s current sky-high Market Value-to-Revenue ratio. This is understandable. However, as we know, the market is a discounting mechanism and valuation is driven primarily by future revenues, operating profits and free cash flow. What can one billion potential users generate in future revenues, operating profits and free cash flow? That is the question Twitter’s executives and investors are asking themselves. The company believes it can generate at least a dollar per user in the future, which doesn’t seem unrealistic to us.
The basic issue facing Twitter right now is identifying what business it is in. Google coupled search with advertising to great effect. Could this be the path for Twitter? The company’s executives speak of the potential of data mining services and creating other informational services that foster tighter linkages with customers. Despite not having resolved this key question, Twitter’s CEO Evan Williams seems upbeat. In five years, he believes Twitter will be an independent, profitable business with thousands of employees.
In assessing the prospects of Twitter, we are reminded of Nobel-Prize winning economist Daniel Kahneman’s formula for success in the 21st century:
Success = Some talent + luck
Great success = Some talent + a lot of luck
Twitter seems to have been lucky so far. We confidently predict great success if that luck continues.
(Thanks to our friend Michael Mauboussin for providing Daniel Kahenman’s formula, which he discussed in his recently published book, Think Twice.)

